Graftline

For builders

Never miss an extension enquiry again.

A missed call costs a plumber a call-out fee. It can cost a builder a five-figure project. Graftline answers while you're mixing, cutting or up the scaffolding, asks the questions that matter, and sends the enquiry to your WhatsApp.

£79.99/month after the trial — about £2.60 a day · No commitment — cancel anytime

The calls you're missing

Who's ringing while you can't answer

Building work is the opposite of emergency trades: fewer calls, but each one can be worth tens of thousands — and the callers are in no hurry to chase you.

The extension enquiry

Someone's finally ready to talk about the extension they've been planning for a year. They've shortlisted three builders. The one whose phone rings out doesn't get a second try — there's no urgency forcing them to chase you.

The architect ringing round

Architects and project managers bring repeat work, and they judge builders on responsiveness before they've seen a single job. An answered phone says more than a glossy website.

The urgent small stuff

A leaning garden wall, storm damage, a leaking flat roof on a job you built. Smaller money, but it comes with urgency — and it's often how a household decides you're their builder for the big stuff later.

The renovation shopper

Full-house renovations and loft conversions get researched for months and enquired about once. These callers are polite, patient, and gone for good if the call goes to voicemail.

The maths

What one unanswered call can be worth

Graftline costs £79.99 a month. Look at what a single builder job typically goes for, and the sums do themselves — one saved call usually covers the month.

Typical UK price ranges, shown to illustrate what a missed call can cost — not a promise of work. Your prices are your own, and Graftline only ever quotes what you tell it to.

Garden wall / small works£1,000–£5,000
Garage conversion£8,000–£20,000
Single-storey extension£30,000–£60,000
Loft conversion£40,000–£75,000

How Graftline works

Never miss the job. Skip the retyping.

Graftline answers the call you miss, gets the job onto your phone and reuses those details when you're ready to invoice. You stay in control from first ring to final send.

Around 10 minutes to get your missed calls covered.

Your receptionist

Choose who answers for your builder business

Tap to hear a sample. Pick one when you sign up.

How it works for builders

You keep grafting. We keep answering.

Graftline is briefed on the work you take on, so it treats a £40k lead like a £40k lead — details taken properly, nothing rushed.

  1. 1

    Answers while you're on the tools

    Two rings, your business name. It asks what the project is, what kind of property, whether there are drawings or planning permission yet, and roughly when they want to start — plus postcode and callback number.

  2. 2

    Qualifies the enquiry properly

    A project with drawings and a start date reads very differently from someone at the daydream stage. Graftline captures enough that you know which callbacks to make first — from the van, at lunch, or that evening.

  3. 3

    The enquiry lands on WhatsApp

    Who, where, what they want built, what stage they're at, and when to call back. No quoting games — pricing a build is your job, after you've seen the site.

Simple pricing

One plan. Everything in.

£79.99/month

180 minutes of call answering, WhatsApp job cards and job-to-invoice tools included. Try it free for 7 days; cancel during the trial and you won't be charged.

One saved enquiry can be worth more than years of Graftline.

Start 7-day free trial →

No commitment — cancel anytime

Questions from builders

Straight answers, no small print.

Builders don't really do emergencies. Is this still worth it?

The value flips: fewer calls, but each one's worth more. Missing a single loft-conversion enquiry can cost more than years of Graftline. It's less about speed and more about never being the builder whose phone rang out.

Does it qualify leads or just take messages?

It asks about the project, the property, whether drawings or planning exist, and the rough timeline — a proper enquiry, not a name and number. You decide who to ring back first with the full picture in front of you.

Can it price building work?

No, and it won't try — pricing a build over the phone would make you look like a cowboy. It books a site visit instead. If you have simple smaller services with starting prices, you can give it those to quote as "from £…".

What about existing clients ringing mid-project?

Same treatment: answered in two rings, message straight to your WhatsApp. A client chasing an update gets a professional answer instead of a beep, and you get the message without downing tools.

Do I need a new phone number?

No. Keep the number on your board outside every job, and set your phone to divert to Graftline when you don't answer. One dial code, about two minutes, tested with you before it goes live.

Ready when you are

Stop losing jobs to voicemail.

Get set up in around 10 minutes. Free for 7 days. No commitment — cancel anytime if it's not for you.

Start 7-day free trial →